S&Z Imports Your Global Sourcing Advantage

S&Z Imports

Your Global Sourcing Advantage

Overcoming Objections



On many occasions we have given our customers very competitive quotes and received an answer along the following lines;


Your pricing is very very attractive and we do know that somewhere down the road we will have to start importing but for now we prefer to buy domestic.


Upon consultation with several people who are more knowledgeable than me, the following replies would be suggested.


1. We certainly understand your feelings. However when you are ready to start importing, why start from scratch? Why not place a trial order, and prove to yourself that S & Z Imports can supply quality parts. When you are ready to do more, they will be ready to help you and you will have the first part already sampled and ready to go.


2. We live in a world economy. Very often when you improve your competitive position you can sell more and export your product overseas. Sometimes your customers can than export their product which contains your subassembly.


All we want to do is get our foot in the door. When they receive the first shipment the ice has been broken and we can move on from there to build a larger relationship.


Stu



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Roanoke, Virginia 24014

Voice 540-989-0457/ F 831-603-6399/

e-mail: szimports@aol.com

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